CEO support, business rebrand, offices redesign plus staff health and creative culture training
CEO support, business rebrand, offices redesign plus staff training
Storyteller, Designer, Publisher and Coach
There are two kinds of stories: the ones we tell ourselves, and the ones we tell the world. My name is Sean O’Leary, and I am a storyteller, designer, publisher, and coach. I support CEOs, management teams, and innovators to uncover the very best versions of themselves and their stories, then effectively communicate to their target audience. My broad business and communications experience enables me to create transparent living brands that radiate authenticity.
I help clients find their authentic inner voice – the one that hints at the untapped power within. Additionally, I hold qualifications in sustainability, focusing on both environmental stewardship and corporate employee well-being.
Background
Growing up on a farm, I was innately self-motivated with a deep curiosity about how things worked – always building, always creating. After graduating with a degree in Industrial Design Engineering, I established my own consultancy business. Thanks to exceptional clients along my journey, mutual trust naturally created a pipeline of opportunities to expand my services. I became self-taught in graphic design, web development, architecture, interior design, furniture design, marketing, video production, and publishing – subsequently winning several Irish industry awards. Simultaneously, I pursued extensive studies into the power of the subconscious mind, as well as physical, spiritual, and social health.
Driven to help people remedy common lifestyle challenges and achieve peak performance, I opened a gym, a health clinic, and a restaurant. I later returned to university to qualify in Business Strategy and Innovation, and subsequently studied Permaculture, Sustainability, and Regenerative Farming.
By combining the principles of Flow Science and Behavioural Modelling. I help individuals unlock their innate potential to produce transformative results.
Qualifications and Skills
– BSc in Industrial Design Engineering – University of Limerick
– Diploma / MSc in Strategy and Innovation – The Irish Management Institute / UCC
– Three Diplomas in Holistic Health – Irish Health Culture Association
– National Awards in self-taught competencies: film production, magazine publishing and graphic design
– Shortlisted for the Irish Web Design Awards
– 10 Years as owner/manager of a Design, Marketing, and Advertising business
– 10 Years as owner/manager of a Gym and Health Clinic
– 20 Years of continuous study in Flow Science and Behavioral Modelling
– Qualified in Permaculture, Regenerative Agriculture, and Holistic Nutrition
– Skilled in Video Production and AI video creation for test marketing
– Skilled in Wireframe Architecture for App development
Case Studies
Tailored Storytelling, Support, and Coaching
Confidentiality and discretion are of paramount importance and many of my clients prefer to keep their projects or transformations private but some have kindly permitted me to privately share video evidence of their success. Below are some of the case studies that I can share.
CEO SUPPORT
24 months
Arkphire
Dublin, Ireland
Strategic Rebranding, Office Design & Staff Training
Faced with a declining market share and a restrictive legacy culture at A&O Ireland Limited, I stepped in to rename and rebrand the business as Arkphire. I designed their new corporate offices, developed fresh marketing communications, and trained staff in health culture to deliver increased productivity. I designed and built a new website to clearly articulated their business transformation and new vision. Enterprise Ireland subsequently recognised Arkphire as one of the country’s best new export brands. I continued my support role for two years. Seven years later Arkphire sold to US firm Presidio for €150 million.
CFO SUPPORT
18 months
BD Electronics
Malta
Rebranding, Marketing, and Staff Growth Mindset
With global headquarters in Malta, BD Electronics supplies components to industries from staff bases across 50 countries. As an outsider in the established global supply chain, BD were, up until now, an unknown player. My brief was to build a true living brand and foster a unified culture among a global workforce that rarely met face-to-face. We developed engaging online soapbox events, social activities, and passion-sharing workshops. We also introduced a Pathways Programme for onboarding and upskilling, which allowed a highly motivated sales team to earn career acceleration credits. Combined with sharp, targeted online advertising, this project built a culture of unity, improved productivity and empowered a new generation of natural leaders who raised the bar for all. It also delivered a measurable increase in high-value client acquisition.
Design/Marketing
2 months
Glen Áine Foods
Limerick, Ireland
Marketing Irish Meats and Ready Meals to the UK
Glen Áine, part of the Lisavaird Food Group, needed to communicate the premium value of their meat products to prospective clients in an ultra-competitive UK supermarket sector. The goal was to secure engagement from busy retail buyers through a single, high-impact presentation. We designed a unique narrative combining their innovation expertise with a quality product. Using the rich farmlands of the Shannon Basin as a striking visual backdrop, we created crisp, commanding marketing materials that instantly built buyer confidence and answered key commercial questions.
CEO SUPPORT
8 years
Flor Griffin Electircal
Cork, Ireland
Accelerated Growth - Aggressive Marketing Drive
I managed and executed the retail marketing, advertising, and showroom design to empower Flor Griffin Electrical’s aggressive expansion from €0.5m to €21.5m, helping them become Ireland’s largest independent electrical retailer. Working directly with the CEO, we analysed the direct financial returns of every advertising spend to turn customer response behaviour into a science. Across six retail sites in Cork, we mapped seasonal and weather-dependent purchasing habits, identified monthly spending cycles, and optimised campaign timing to avoid periods of divided consumer attention, truly changing the game for electrical retail marketing in Ireland.
Coach
8 weeks
International Banker
United Kingdom
Health and Career Reboot for Business Executive
The intense stress of international banking, compounded by an advanced Multiple Sclerosis (MS) diagnosis, left my client with great difficulty walking and forced her out of her high-profile executive role. Even basic daily tasks like cooking had become profoundly difficult. She relocated from the UK to Cork, Ireland, to undergo an intensive 8-week program with me. By blending physical training, specialised nutrition, behavioural modelling, and mind reprogramming, she left in a state of supreme health and successfully reclaimed her executive career.
Living Brand
2 months
Lisavaird Co-Op
West Cork, Ireland
Research, Strategy, Storytelling, Design & Publishing
While the Annual Report for Lisavaird Co-Op had traditionally been a strict financial document, working with the team at Lisavaird, we chose to highlight the real asset behind the agricultural co-operative’s 100-year success: its people. In 2025, we designed the report to celebrate their centenary history then In 2026, we focused on their living brand – the inspirational individuals whose combined stories reflect a powerful community ethos and sense of unity within the business. The publication successfully addresses sustainability, investment strategy, culture, community engagement and passion recognition among its people. It is a premium, magazine-style production that echoes the pride, loyalty, and ownership shared among staff, farmers, and stakeholders across generations at the Co-Op.
CEO support
3 months
Farran Technology
Ballincollig, Ireland
Helping CEO Secure €23.8m Investment
The R&D department at Farran Technology had developed unique intellectual property in airport millimetre-wave scanning technology to detect hidden weapons, including those made from plastics and ceramics. However, the company had faced several failed attempts to secure the €4m required for product development. As an Industrial Design Engineer, I translated their technical data and the CEO’s vision into a 3D demonstration model, integrated it into a virtual airport, and created a lifelike walk-through simulation. I named and branded the innovation “Tadar” and created high-end pitch materials. This allowed the CEO to showcase the product’s global viability right from a boardroom desk. Blown away by the clarity of the vision, Smiths – one of the world’s largest security companies – invested €23.8m into the project, which is now deployed worldwide.
Marketing
3 months
Coolfadda Construction
Bandon, Ireland
Selling certainty in advance of development build
I have helped property developers including Coolfadda secure faster sales and command higher valuations by transforming traditional 2D architectural CAD drawings into stunning, photo-realistic 3D models. By integrating these virtual buildings into ultra-realistic, natural living environments, we have added significant perceived value to upmarket builds. Many developers have found that highlighting these natural site features at the outset creates a definitive point of pride for buyers upon final handover. I further supported Coolfadda with marketing design a range of marketing material.
Coach
2 years
Deirdre O’Reilly
Bandon, Ireland
life transformation after stroke for Journalist
After suffering a massive stroke and spending 18 months in rehabilitation, journalist Deirdre O’Reilly was sent home. Medical consensus suggested she would never walk, talk, or care for herself again. Previously, Deirdre had used her platform as journalist with the Evening Echo newspaper to raise millions for struggling communities; now, the community rallied to fundraise for her special-needs home. Through a high-trust partnership between Deirdre and myself, specialised nutrition, physical exercise, and subconscious mind reprogramming, I coached Deirdre back to health. Driven by her deep love for her two young children, she defied all odds. A video of her successfully climbing the Chapel Steps in Bandon went on to receive over 500,000 views on YouTube.
Architecture
10 months
O’Sulleabháin Pub
Timoleague, Ireland
Award-Winning Traditional Irish Pub Design
I designed and project managed the restoration of this rundown premises to create a landmark modern Irish pub with a unique interpretation of many old Irish pub features. The stone and woodwork craftsmanship is superb and the snug is an intimate space to behold. Guiding local trades people to tastefully recreate some of the very best of Irish pub detailing has created a jewel that, many years later still holds the same primary design elements and style. The pub won a top Irish language ‘Pub of the Year’ award for its traditional Irish styled shopfront, which has featured in many postcards, calendars and Irish tourism marketing material. The pub has changed hands twice in recent years and today is called Monks Lane, a cosy pub and wonderful natural food restaurant. Upon the architectural and stonework foundation, the new owners have added furnishings to create a sincerely welcoming atmosphere.
CEO support
1 year
MirEnglish Language school
Bilbao, Spain
Support for Personal Success and Business Growth
“Working with Sean since August 2025 has opened new horizons for both my business and my life in ways I could never have imagined. The fact that I live abroad has not hindered the positive momentum achieved at my language school or with my personal upskilling. Every time we connect, he is sharp, quick, and spot-on, pulling me back into clear focus while delivering on strategy and direction. He has generously guided my growth from head teacher to CEO, always going the extra mile during challenging times. His holistic business modelling and powerful visuals perfectly match my values. He has completely transformed my life.” — Miren Totorikaguena, Owner.
Life Reboot
2 years
Paschal O’Leary
Cork, Ireland
From Serious Illness to Health and Business Success
“Diagnosed with stage 4 lymphatic cancer, doctors told me I was the sickest person in the hospital. While chemotherapy went well, I was left drained and directionless. Through targeted exercise, diet, and a deeper understanding of my mindset, Sean got me back on track after years of back-breaking stress. He powered me up mentally and physically to build a new business (Wishing Well), supporting me with marketing and branding. He then introduced me to Toastmasters, where I won a top national Irish Award, and encouraged me to direct and act in local theatre. My wife is delighted with the new upgraded version of me! I wholeheartedly recommend Sean as a brilliant coach.” — Paschal O’Leary.
Coaching
10 years
Visionary leadership
Many countries
Assisting People in Finding Their True Inner Voice
Many public figures, corporate leaders, and politicians undertake public speaking programs like Toastmasters or hire PR coaches simply to learn how to “say the right thing.” However, research shows that only 7% of what we communicate comes from our words; the other 93% is transmitted through unconscious cues. In a world saturated with misinformation, people are looking for real alignment between an individual’s voice and their authentic story. I love helping clients discover their genuine inner voice – not by adding superficial layers of skills, but by surrendering to the natural flow from within. This is the cornerstone of creating a transparent, powerful, and lasting living brand.
Design
26 years
Barryroe Co-Op
West Cork, Ireland
An iconic Local Farming Community Project
Commissioned to design the inaugural Barryroe Calendar, the team at the Co-Op and I chose to champion local natural history and the environment. The initiative showcased local artists, history and photographers, helping Mike Browne win ‘Irish Photographer of the Year’ during our first year of publication. Now running successfully for 25 years, the calendar has become a prized, nostalgic Christmas staple for local families and the global Irish diaspora. I collaborated closely with the Co-Op’s CFO, a passionate historian, to turn this into a meaningful annual publication.
Magazine Design
3 Years
Magazine Publishers
Cork and Dublin
Multiple Title Magazine and Advertising design
I earned a great reputation in the magazine design industry, picking up Irish design and publishing awards. Publications included Certified Accountant, Garda Review, Engineering Ireland, Gaelic Sport, Arena and Irish House & Home. My expertise in marketing, advertising and copyrighting offered an additional service to customer advertising features that financed all such publications.
Coaching
2 years
Daniel Walsh
Ballincollig, Ireland
Behavioral Modelling Science in Sport
“Daniel Walsh came to me as an ambitious 16-year-old rugby player lacking the roadmap to achieve his dream of turning professional. I designed his gym, nutrition and mind programmes. He already had a great mind to absorb the science of Behavioural Modelling, which we used to embody the psychological and physical traits of his hero, Australian rugby superstar David Pocock. Through Flow Science and mind programming, Daniel achieved a deeper level of immersion both on the field and in the gym. He went on to play for Munster and the Ireland Under-20s. During a live 6 Nations TV broadcast, the commentator – completely unaware of our work – remarked that Daniel ‘played just like the new David Pocock of the Northern Hemisphere.’ Daniel went on to play professional rugby with Bury St Edmunds RUFC in the UK.”
own businesses
Design and marketing business. Gym and Health Clinic. Restaurant.
Practical marketplace application forms an integral part of my ongoing MBA at University College Cork/Management Institute of Ireland. While so many professionals today choose to narrow focus and specialise in a singular business area, my passion is towards garnering a broad analysis perspective supported by a multi-disciplinary processing and delivery skills set.
GRUMPY AND WISE RESTAURANT
CROSSHAVEN CO. CORK. - 2 YEAR PROJECT
Within two years my business partner and I got this 130 seater restaurant and team of 15 in Crosshaven form run down to an incredible success story and a beacon within the hospitality industry today. In an industry plagued by staff quality and retention we excelled, having trained a team of exceptional professionals who not only shared our vision but, each day were individually self-motivated to better our business and service levels as if the business were their own.
Endless social media platform reviews paint a picture of exceptional staff, truly great food in a beautiful atmosphere, validation of our business model.
The venue became a local landmark, ‘the’ meeting place for a whole community. With this unique people-centred business model and with no advertising, the rapid growth has been noteworthy within the industry, especially in a small village community. With a team that love what they do then the old fashioned word of mouth is all you may need to grow organically.
CORPORATE OLYMPIAN GYM AND HEALTH CLINIC
SARSFIELD ROAD, WILTON, CORK - 7 YEAR PROJECT
My gym was not a public one, but rather appointment-based private club where clients came on recommendation from either past clients of from medical doctors who themselves had received great support and benefit from completing our programmes.
One group of clients were typically sportspeople looking for peak performance to deliver winning results. Our cutting-edge nutrition and exercise programmes were ahead of their time. The other group were business people who often had health and wellbeing issues as well as wanting to get into shape and regain their zest for life. With our small team of three, we achieved transformational results.
With seven years of continuous research and hundreds of live illness treatment and prevention case studies, this today offers a great depth of knowledge to support my work with elite athletes.
CORPORATE OLYMPIAN MARKETING AND DESIGN AGENCY
DOUGLAS, CORK - 10 YEAR PROJECT
I qualified with a degree in Industrial Design Engineering, the closest thing i could find to being an inventor, my passion since I was a young boy. Straight out of college I completed a ‘Start Your Own Business’ programme then set up my own marketing and design business. I self-trained as a graphic designer and won the top award in Ireland in this field for two consecutive years. I continued self-training in magazine publishing, marketing, advertising, web development, film-making and architecture, gaining many industry accolades in all these areas.
While these ten years in marketing and design thought me how to effectively communicate a corporate message, today my work with business leaders and elite sportspeople more involves preparing for a direct relationship between a single person and world market. Here there is no buffer of a PR company, marketing or advertising agency.
My passion in marketing today is to enable people live and speak their truth and brand/message without divide, to guide them in authenticity, passion and conviction – to create a tangible personal connection with their desired audience, one that develops a sustainable engagement.